High-Performance Brand Identity & Packaging Design for a Sports Performance Product
SYDNEY LOGO AND PRODUCT BRAND DESIGNER
As a product brand designer specialising in high-performance consumer products, we partnered with SLPSTRM to develop a bold brand identity for a premium nasal strip designed to help athletes unlock better breathing, improved endurance, faster recovery and higher performance. While engineered for elite competitors across motorsport, karting, cycling, running, triathlon and endurance sports, SLPSTRM also supports deeper, more restful sleep by improving airflow throughout the night.
SLPSTRM, short for Slipstream, required a modern brand identity that felt premium, technical and instantly recognisable within a competitive sporting market. The creative direction combines clean minimalism with confidence and energy to communicate speed, precision and innovation. The result is a distinctive identity that appeals equally to professional athletes, weekend warriors and performance-focused consumers.
The logo features bold geometric forms inspired by the flowing lines of a go-kart circuit, creating a memorable mark that feels fast, dynamic and engineered for performance. Supporting the wordmark is a custom “S” icon featuring arrows with varying widths to visually represent acceleration, airflow and momentum. Every design decision reinforces the core promise of the brand—helping athletes and active individuals breathe more efficiently when performance matters most.
As a product brand designer, we developed a complete visual identity system that extended seamlessly across every customer touchpoint. The project included logo design, brand strategy, colour palette, typography, iconography, product branding, satchel packaging, nasal strip packaging, retail-ready artwork and dedicated branding for both adult and children’s product ranges. Each element was designed to create a cohesive brand experience that performs equally well online, on shelf and across digital marketing.
This project demonstrates our approach as a product brand designer, combining strategic brand thinking with commercially focused design to build memorable products that stand out in competitive industries. We regularly work with brands across sport, motorsport, karting, cycling, fitness, outdoor recreation, health and wellness, automotive, apparel and performance equipment, creating brands that connect with passionate audiences and drive commercial growth.
Based in Australia, we provide product brand designer services for businesses in Sydney, Melbourne and Brisbane, while partnering with clients Australia-wide to create distinctive brands, packaging and visual identities that are built to perform.
