CHILDCARE CENTRE BRAND DESIGNER

GRAPHIC DESIGN AND SEO WEB DESIGN FOR CHILDCARE BUSINESSES

Raising Stars Early Learning Centre came to us for a fresh, playful brand identity, website and graphic design to help launch their new childcare centre in Five Dock, Sydney’s Inner West.

The goal was to create a brand that felt fun, welcoming and full of personality, while moving away from the corporate and clinical look of the previous daycare centre at the premises. As a childcare centre brand designer, we developed a bright and friendly visual identity centred around a hand-drawn  icon, giving the brand a warm preschool feel that would appeal to both children and their families.

The handwritten-style font works alongside the illustrated logo and graphic elements, helping the identity feel approachable, playful and a little bit quirky without becoming overly childish.

For the website, we carried the new branding through into a warm, homely design with plenty of colour and personality. The layout was kept clean and uncluttered, making it easy for parents to find the information they need while still creating an engaging, child-focused experience. From the first impression through to the finer details, the website and brand work together to make Raising Stars feel like a welcoming place for children to learn, grow and feel at home.

As a childcare graphic designer and daycare web designer, we specialise in creating brands and websites specifically for businesses working with children and families. Alongside childcare centres, we work with a range of children’s businesses and professionals, including paediatricians, speech pathologists, occupational therapists, psychologists, tutors, allied health practices, early intervention providers and other child-focused services.