PRODUCT PACKAGING LABEL DESIGN
PROFESSIONAL GRAPHIC DESIGN IN WESTERN SYDNEY
FIMA Global, a Western Sydney–based business, has developed a revolutionary diesel fuel product range designed to improve performance and efficiency. As the brand evolved, they approached us to modernise their existing Fyrex identity and create a stronger, more cohesive visual presence across all product lines.
We began with a logo refresh, refining the Fyrex brand to feel sharper, more powerful and aligned with the innovation behind the product itself. The updated design keeps brand recognition intact while introducing a more contemporary, streamlined look that stands out in a competitive fuel and automotive market.
A key focus of the project was product packaging label design. In an industry where products are often displayed in busy retail and trade environments, clarity and impact matter. We developed a bold label system that communicates performance, reliability and technical credibility at a glance. Strong typography, high-contrast colour choices and clear product hierarchy ensure the packaging is easy to identify, whether on shelves, in workshops or at service stations.
Beyond the core product packaging label design, we rolled the branding out across petrol station pump labels, ensuring a consistent and professional look at every customer touchpoint. Marketing flyers were created to support trade promotions and distributor communications, while banners and large-scale graphics reinforced brand presence at events and trade displays.
To complete the rollout, we designed branded truck and outdoor vehicle stickers — turning company vehicles into moving billboards that build awareness across Western Sydney and beyond. Every element was carefully aligned to maintain a consistent brand message, from small-format labels through to large outdoor applications.
The result is a unified, modern brand system that reflects the strength and innovation of the Fyrex diesel fuel range while positioning FIMA Global for continued growth in a competitive market.
Delivered:
Logo Refresh
Product Logo Design
Product Packaging Label Design
Marketing Flyers
Graphic Design
Banner
Outdoor and Vehicle Stickers
