Local Online Marketing Ideas That Google Loves
Over 85% of brand engagement by consumers is local.
And 95% of users search online to find a local business.
1. Google My Business
If you’re thinking of your next marketing strategy, now is the time to optimise your Google My Business listing or set one up. Google offers this product completely FREE of charge!
Completing your Google My Business listing with location, hours, contact and photos will help you appear in more locally relevant search results.
We know it works – we appear in the top 3 local Google Maps listings!
2. Optimise Your Website For Google
Optimise your website to appear in local Google searches. If you want to be found in your local area when someone searches online then you’ll need to use keywords.
These keywords trigger your website to show in the Google search. It takes some keyword research to come up with relevant search terms which are preferably long-tail meaning about 3, 4 or 5 words are used together to drive the most relevant leads to your site.
3. Invest In Your Website Design
Your site is the face of your business where you drive leads to take the ultimate next step and enquire and purchase your goods and services.
It takes just 7 seconds to make a first impression and after this time your lead could be lost to your competition.
Your web design should be easy to navigate, functional and easy to find what you offer and how to go about enquiring or making a transaction. You want the website design to be branded consitently and appeal and add value to your local customers.
4. Build Social Media Relationships
Focus on 1, 2 or 3 social media platforms relevant to your business type.
It doesn’t cost anything to set up these accounts, takes just minutes and is ready to start posting photos, updates and videos.
Work on maintaining relationships with local and relevant audiences.
You can also do fairly affordable targeted paid advertising on social media such as Facebook and Instagram to reach your desired target market.
5. Seek Customer Reviews
Many of us look to reviews and referrals from others when searching for a product or service so it makes sense that you provide that to your potential clients to provide that level of trust and social proof.
Ask for reviews from your recent happy clients and you will get some. Don’t ask and you might miss the opportunity to promote yourself.
How Can I Rank Higher on Google?
Getting Search Engine Optimisation (SEO) working for your website starts with taking just a little time EACH WEEK and here are a few things you can do to improve your online visibility organically:
1. Update text or add text to a web page each week
2. Swap photos on a web page each week making sure they are appropriately named to be able to be read by Google such as Web-Design-Services.jpg (don?t leave a photo with a name such as ABC123456.jpg as google can’t do much with this)
3. Add a new web page or a blog article to your website each week with targeted keywords
4. Add reviews to your website as often as you receive them from clients
5. Update your Google My Business listing with new posts and photos
Marketing and SEO Packages are Fully Customisable to Suit Your Needs & Budget
We offer website packages with highly valuable SEO included from the very beginning and offer ongoing monthly SEO packages to our website clients as priority.
Marketing Strategy | Search Engine Optimisation (SEO) | Email Newsletters | Social Media Marketing | Facebook | Instagram | Post Content Design | Product Launch | Video | Promotional Material | Website Blog/Articles
Plus we offer web design, graphic design and branding services – just ask!