Instagram Business Page Basics
For Instagram your business name should be used for ease of finding your business and your handle (ie @businessnamehere) needs to be your business for ease of tagging/mentioning you.
Update your Instagram name by editing your profile – make your name ( shown below your photo) different to your handle/username as it is searchable and helps you get found and give more insight into what you offer – for example your handle might be @yakcafe and your name might be ‘Best Pizza in Sydney’.
Use up to the allowed 30 hashtags on Instagram.
Use a mix of popular common hashtags, mid range and those with less posts.